Angel investors
How can an angel identify conflicts around a deal in a pre-revenue B2B SaaS startup?
a pre-revenue B2B SaaS startup: Identify conflicts by mapping incentives and relationships around the deal.
Identify conflicts by mapping incentives and relationships around the deal. A conflict is not automatically proof of wrongdoing, but undisclosed or poorly managed incentives can change how information should be interpreted. Ask about compensation, ownership, related parties, and competing obligations.
Start with the decision
Record who benefits from a completed investment, who controls information, and where interests may diverge. Review disclosures and ask how the conflict is handled. Use qualified advisers where legal duties or remedies need interpretation.
The illustrative scenario
This is an educational workbook. The company or fund and all numerical inputs below are fictional. They are not ADIN results, customer claims, market benchmarks, or a forecast.
The fictional company is testing a reporting tool with three operations teams. Users attend demos, but no recurring contract is signed. The founder wants financing to complete integrations and test a repeatable sale.
A pilot conversation, active usage, an invoice, and a recurring commitment describe different evidence. Treat projected sales as assumptions and ask which milestone financing can realistically support.
Turn the scenario into an evidence decision
Consider a review of a pre-revenue B2B SaaS startup in which a confident explanation arrives before the supporting records. Start with the first question in the table. Write down what an answer would change: the next interview, the experiment's scope, a request for specialist review, or a decision to wait. A question without a consequence can produce a longer document while adding little understanding.
Next, inspect the record named in the table and record its date, owner, permission boundary, and limitations. Review permissioned pilot notes, usage records, customer references, and a dated cash forecast. Clarify what is confirmed by the customer rather than inferred by the founder. If the record contradicts the explanation, preserve both accounts and ask which definition, period, or workflow differs. Do not silently select the version that makes the opportunity look strongest.
Finish with a conditional statement: if the specified evidence supports the claim under these conditions, take the named next step; otherwise investigate the unresolved question. The output should be a specific account of the incentive and the information needed to assess it. Avoid assuming that a disclosure alone removes the practical effect of a conflict. This worked exercise is about the decision process. It does not assert that a fictional company has met a real diligence standard or that a template can authorize an investment.
| Item | Illustration |
|---|---|
| Decision question | Who benefits from closing? |
| Case-specific constraint | A pilot conversation, active usage, an invoice, and a recurring commitment describe different evidence. Treat projected sales as assumptions and ask which milestone financing can realistically support. |
| Record to inspect | Review permissioned pilot notes, usage records, customer references, and a dated cash forecast. Clarify what is confirmed by the customer rather than inferred by the founder. |
| Comparison to preserve | Compare the current evidence with the specific next milestone. An attractive market story does not establish that this team can reach its buyer. |
| Unresolved case question | Who owns the customer's budget? |
Use this worksheet
Answer the questions with a source, date, owner, and next action. Mark an unknown as unknown. Use public or permissioned information and involve a qualified specialist when a question requires expertise beyond the team’s competence.
- Who benefits from closing?
- What interests are held?
- Which relationships are related?
- What is disclosed?
- How is the conflict managed?
Questions specific to this scenario
- Who owns the customer's budget?
- What milestone comes before the next raise?
- Which projection has independent support?
Review permissioned pilot notes, usage records, customer references, and a dated cash forecast. Clarify what is confirmed by the customer rather than inferred by the founder.
A concrete next test
Ask a pilot participant to describe the last time the reporting problem occurred and the next approval needed for a purchase. Compare that account with the founder's pipeline stage. Record an explicit unresolved step rather than interpreting meeting attendance as contract intent.
Interpret the result
The output should be a specific account of the incentive and the information needed to assess it. Avoid assuming that a disclosure alone removes the practical effect of a conflict.
Compare the current evidence with the specific next milestone. An attractive market story does not establish that this team can reach its buyer.
Sources and method
These primary resources provide background for the concepts. The fictional scenario, calculations, and worksheet are ADIN educational examples; the sources do not report or validate those invented results. Reviewed October 11, 2026.